Privacy Policy and Terms of Use

Effective Date: 8/1/26
Last Updated: 7/27/26

This Privacy Policy and Terms of Use describe how Shafer Heating & Cooling, LLC, ("we," "us," or "our"), collects, uses, and shares information when you visit our website at www.ShaferHVAC.us, (the "Site"), and sets forth the terms and conditions governing your use of the Site.

By using the Site, you agree to the terms of this policy. If you do not agree, please do not use the Site.

Part 1: Privacy Policy

1. Who We Are

Shafer Heating & Cooling, LLC is a licensed HVAC, Plumbing, and Electrical company serving Southern Ohio. Our principal place of business is located at 970 W Main Street Hillsboro, Ohio 45133.

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you contact us through our website — whether by submitting a contact form, requesting a quote, scheduling a service call, or signing up for communications — you may provide us with:

• Your name
• Home or business address
• Email address
• Phone number
• A description of your service needs or project details
• Any other information you choose to include in your message or form submission

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, web beacons, and similar tracking technologies. This may include:

• Your IP address and general geographic location
• Browser type and operating system
• Pages viewed and time spent on the Site
• The webpage that referred you to our Site
• Device type and screen resolution

For more information about how we use cookies and your choices, please see Section 5 of this policy and our separate Your Privacy Choices page. 

Information from Third-Party Tools

Our Site uses third-party tools that may collect information on our behalf. These currently include:

• Google Analytics
• Google Ads
• Google Tag Manager
• Meta (Facebook) Pixel
• Facebook Messenger
• Chiirp
• Service Titan
• LaceAi
• Contractor Commerce
• Service Whale
• Schedule Engine 

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, service requests, or quote requests
• To schedule and coordinate service appointments
• To send you information about our services, promotions, or company updates, where you have consented or where permitted by law
• To improve our website and understand how visitors use it
• To run advertising campaigns and measure their effectiveness
• To comply with applicable laws and legal obligations
• to process payments, 
• to send appointment reminders, 
• to follow up on completed jobs

4. How We Share Your Information

We do not sell your personal information to third parties for their own independent marketing purposes. We may share your information in the following circumstances:

• Service Providers: We share information with third-party vendors who help us operate our website and business, such as our website host, email platform, CRM provider, and analytics tools. These vendors are only permitted to use your information as necessary to provide services to us.
• Advertising Partners: We use advertising tools such as Google Ads, Google LSA, Google PPC, and Facebook Ads that may receive certain information about your visit to our Site for purposes of serving relevant ads. You can opt out of this as described in the Your Privacy Choices page.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority, or to protect the rights, property, or safety of our company, our customers, or others.
• Business Transfers: If our business is sold, merged, or transferred, your information may be transferred as part of that transaction.
• Referral partners,
• Financing providers, 
• Manufacturers or warranty administrators

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to operate and improve the Site and to support our marketing efforts. Cookies are small text files stored on your browser when you visit a website.

We use the following categories of cookies:

• Strictly Necessary Cookies: Required for the Site to function. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Marketing / Advertising Cookies: Used to track visits and support targeted advertising (e.g., Google Ads, Meta Pixel).
• Functional Cookies: Remember your preferences and settings to improve your experience.

When you first visit our Site, you will be presented with a cookie consent notice that allows you to choose which categories of cookies you accept. Non-essential cookies will not be loaded until you provide your consent. You may update your preferences at any time by clicking the "Cookie Preferences" link in the footer of our Site.

6. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. Residents of California and certain other states have the following rights:

• The right to know what personal information we collect, use, and share
• The right to request deletion of your personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of your personal information
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please visit our Your Privacy Choices page or contact us directly at info@ShaferHVAC.us. We will respond to verifiable requests within the timeframe required by applicable law.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy and to comply with our legal obligations.

8. Data Security

We take reasonable technical and organizational measures to protect the personal information we collect from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Children's Privacy

Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us, and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy, or to submit a privacy request, please contact us at:

Shafer Heating and Cooling, LLC

970 W Main Street Hillsboro, Ohio 45133

Phone: 937-466-2755

Email: info@ShaferHVAC.us

Part 2: Terms of Use

Please read these Terms of Use carefully before using our Site. By accessing or using the Site, you agree to be bound by these terms.

1. Use of the Site

This Site is provided by Shafer Heating and Cooling, LLC for informational purposes related to our HVAC, Plumbing and Electrical services. You agree to use the Site only for lawful purposes and in a manner that does not infringe the rights of others.

2. Intellectual Property

All content on this Site — including text, images, logos, service descriptions, and graphics — is the property of Shafer Heating and Cooling, LLC or its content suppliers and is protected by applicable copyright and trademark laws. You may not reproduce, distribute, or create derivative works from this content without our express written permission.

3. Accuracy of Information

We make reasonable efforts to ensure the information on this Site is accurate and up to date. However, we make no warranties or representations regarding the completeness, accuracy, or reliability of any content. Service availability, pricing, and other details may vary and are subject to change without notice.

4. No Professional Advice

The content on this Site is provided for general informational purposes only and does not constitute professional advice. Any decisions regarding home repair, installation, maintenance, or related services should be made in consultation with a qualified professional.

5. Limitation of Liability

To the fullest extent permitted by applicable law, Shafer Heating and Cooling, LLC shall not be liable for any indirect, incidental, special, or consequential damages arising out of your use of or inability to use the Site, even if we have been advised of the possibility of such damages. 

6. Disclaimer of Warranties

The Site is provided on an "as is" and "as available" basis without warranties of any kind, either express or implied.

7. Governing Law

These Terms of Use are governed by the laws of the State of Ohio, without regard to its conflict of law provisions. Any disputes arising under these terms shall be subject to the exclusive jurisdiction of the courts located in Highland County, Ohio.

8. Changes to Terms

We reserve the right to modify these Terms of Use at any time. Changes will be effective immediately upon posting to the Site. Your continued use of the Site following any changes constitutes your acceptance of the revised terms.

9. Contact

Questions about these Terms of Use may be directed to us at info@ShaferHVAC.us

SMS Communications

Shafer Heating & Cooling, LLC, an Ohio limited liability company, uses ServiceTitan Technology Support for SMS communications and campaigns, and Shafer Heating & Cooling, LLC, is committed to protecting your privacy. This 10DLC Privacy Policy ("Policy"), (collectively "Shafer Heating & Colling, LLC", "us", "we", "our") explains our privacy practices concerning the use of 10DLC (10-Digit Long Code) numbers to send and receive SMS messages and provides information on how and why we use these numbers to communicate with you.

Last updated: August 22nd, 2025

Use of 10DLC Numbers

When you consent to receive SMS messages from us via 10DLC, we may collect certain information including, but not limited to, your name, phone number, email address (if applicable), message content, services requested to be provided, and any other information you provide during our communications.

Opt-In Procedures

Currently, the only method for opting in to receive SMS messages is by our team asking for your consent directly. At this time, we do not use automated systems for this purpose. Your consent will be memorialized at the time of agreement, ensuring that all SMS messages you receive from us are based on your explicit permission and your understanding that all message and data rates may apply.

Purpose of Data Use

The information collected through 10DLC messaging will be used for the following purposes:

• Sending you updates, notifications, reminders and messages personally generated by our team with the message frequency varying.
• Responding to your inquiries and providing customer support.
• Improving our services and enhancing your customer experience.
• Promotional materials.
• Data Security.

Security of Information

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration or destruction. However, by consenting to receiving SMS messages, you acknowledge that no method of transmission over the Internet or electronic storage is on hundred percent (100%) secure, and Shafer Heating & Cooling, LLC, cannot guarantee absolute security.

Opt-Out

You have the right to opt out of receiving SMS messages from us at any time. To opt out or unsubscribe, reply "STOP" to any message you receive, or contact our customer support team. Once you opt out, you will no longer receive SMS messages from our 10DLC numbers. Should you need help, reply "HELP" to any message you receive, or contact our customer support team. 

Data Retention

We will retain your information for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

Third-Party Sharing

We are committed to ensuring the security of your personal information. We will not share, sell or disclose your information to third parties except:

• Trusted third-party service providers that assist us in operating our SMS services, such as ServiceTitan Technology Support. However, these third parties are required to maintain confidentiality and security when it comes to the receiving and storage of your information.
• Should it be required by law or in response to a legal request, such as subpoena, court order or government demand, we may disclose your information.

Updates to this Notice

We may update this Policy from time to time. Any changes will be effective when the revised policy is posted on our website, and we will update the "Last Updated" date at the top of this page. We encourage you to review this 10DLC Privacy Policy periodically.

Contact Us

If you have any questions and/or concerns about this Policy or our privacy practices, please contact us at:

Shafer Heating & Cooling, LLC

970 W Main St, Hillsboro, OH 45133
HVAC Ohio Lic: #27375
Ohio Electrical Lic: #25672

Phone - 937-466-2755